h. marketing psychology / atlas

Follow a question.
Connect the ideas.

Five starting points for learning with a purpose. Every path is a suggestion you can adapt.

Make a clearer campaign

Start with what people notice, then make the next step clear.

  1. Selective Attention and the Cocktail Party Effect
  2. Change Blindness and Visual Hierarchy
  3. Signal Detection and Noise
  4. Landing Page Persuasion
  5. Campaign Message Architecture

Explain price and value

Build fair comparisons around the real offer and its full cost.

  1. Anchoring
  2. Decoy Effect
  3. Mental Accounting
  4. Value Framing

Support lasting relationships

Reduce friction, respect preferences and understand customer experience.

  1. Habit Loop
  2. Status Quo and Default Effect
  3. Temporal Discounting
  4. Peak-End Rule
  5. Push Notification Psychology

Build a remembered brand

Connect distinctive cues, coherent behavior and evidence.

  1. How Memory Works
  2. Mere Exposure Effect
  3. Brand as a Mental Shortcut
  4. Brand Personality and Archetypes
  5. Halo Effect

Find the right starting point

Use the quick-reference map, then test a relevant principle.

  1. Quick-reference Choice Map
  2. System 1 vs System 2 Thinking
  3. Choice Overload and Nudges

Illustration

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