The idea
Check real income first: if wages lag prices, small packs grow and large packs shrink. Protect the entry pack, which customers cannot do without. Raise mid and large packs with visible extra value and a cost reason, add a smaller pack if customers trade down, announce in advance, and remember competitors face the same cost pressure.
Use it thoughtfully
- Calculate the real price of every pack after inflation.
- Keep the entry pack price; move the others.
- Announce changes with a visible cost reason.
An example
ILLUSTRATIVE EXAMPLE: After a year of 25% inflation, a team holds the 3,000 MMK entry pack, raises larger packs with extra data, and adds a 1,500 MMK weekly pack.
A question to try
What is the real price of your entry pack today compared with a year ago?
A useful framework is a starting point, not a guarantee. Effects vary with the audience, product and situation. Use truthful evidence, respect customer choice, and test the result.