The idea
Track inflation, the exchange rate, fuel prices, the policy rate, minimum wages and remittances. Add your own signals: average top-up, the share of daily packs and the share of customers topping up less than weekly. Your own signals usually move weeks before official statistics.
Use it thoughtfully
- Keep the six numbers on one monthly page.
- Agree each action before the number moves.
- Add your own fast signals beside official data.
An example
ILLUSTRATIVE EXAMPLE: When a fuel price rise is announced, the tracker triggers a pre-agreed review of entry-pack prices one month later.
A question to try
Which three numbers would change your next quarter's pricing if they moved sharply?
A useful framework is a starting point, not a guarantee. Effects vary with the audience, product and situation. Use truthful evidence, respect customer choice, and test the result.