The idea
Remittances can affect spending in receiving households and areas, but the size and timing vary. Use dated, sourced aggregate figures and appropriate local evidence when estimating the opportunity. Investigate demand for international communication and wallet services, then test whether offers timed around transfer cycles improve contribution.
Use it thoughtfully
- Map areas that receive remittances.
- Offer international calling and wallet bundles there.
- Time offers for the weeks after transfers arrive.
An example
ILLUSTRATIVE EXAMPLE: A Myanmar team sends video-call data offers to receiving townships in the two weeks after transfers peak before a festival.
A question to try
Which of your areas receive the most remittances, and when do transfers peak?
A useful framework is a starting point, not a guarantee. Effects vary with the audience, product and situation. Use truthful evidence, respect customer choice, and test the result.