Economic growth reaches a mobile business through customers’ income and spending choices. National averages can hide very different conditions across the segments you serve. Read real growth, income distribution and affordability alongside headline GDP.
Use recharge values, pack mix and purchase frequency to understand how households are adjusting. A move towards smaller packs is a signal to investigate; it is not proof of falling income on its own.
Put it to work
Compare pack spending with estimated income for key segments. Track average top-up value, small-pack share and purchase frequency. Investigate changes by region, pay cycle and customer group before adjusting the portfolio.
A question to try
Is the income of the customers you serve moving in the same direction as headline economic growth?
