The idea
Anchoring describes an influence on evaluation, not an excuse to invent an inflated original price. The illustration holds the data allowance, validity and current price constant, then adds a clearly hypothetical reference price so the comparison can be understood; a real campaign would need evidence that its reference is truthful and genuinely comparable. Judge the result through customer understanding as well as response, since an attractive number can still mislead if eligibility, service or payment conditions differ.
Use it thoughtfully
- Use only genuine comparable reference prices.
- Keep service and eligibility consistent across comparisons.
- Test comprehension as well as purchase response.
An example
In an illustrative mobile offer, the same plan appears with its current price alone and with a documented reference price. Before publishing a real version, the team verifies the price history and explains the comparison basis clearly.
A question to try
Would the reference still feel fair if the customer examined exactly how it was chosen?
A useful framework is a starting point, not a guarantee. Effects vary with the audience, product and situation. Use truthful evidence, respect customer choice, and test the result.